When it comes to any home improvement project, even a simple one like replacing your front entry door, remember this rule:
“It’s not what they say or post, but what they do that matters!”
In a world dominated by overwhelming and sometimes deceptive marketing practices, “It’s not what they say but what they do that matters most” emphasizes the importance of actions over just words or promises. In essence, it means that actions and behaviors by home improvement contractors must accurately reflect their true intentions, values, and character than what they express verbally or in writing.
Homeowners must carefully consider how home improvement contractors behave and represent themselves to ensure they can make informed and financially prudent decisions.
This advice applies to all home improvement projects, including what may seem like a simple project: replacing your front entry door.
How do you know your front entry door should be replaced?
Function: Your wooden door is “out of square” or warped and doesn’t close properly.
Energy efficiency: The front door is drafty. When you move your hand around the door, you can feel hot/cold air coming in
Security: Older doors have inexpensive frames that can be broken with a simple kick.
Aesthetics: The door’s wear and tear makes it look old and unattractive
As a fourth-generation family business, prospects and existing customers often share their negative experiences with home improvement contractors, from “too good to be true discounts” to pressured, hard-sell tactics.
We advise any homeowner considering replacing their front door (or their windows, roof, or siding) to observe how sales reps are doing in their home or on the phone.
So, what are the telltale signs of a complex sale versus a professional presentation?
Is the sales rep spending most of the time talking about themselves or the quickly expiring great deal?
are they focused on educating you about your front door replacement options like insulation, glass, lock styles, etc.?
Is the sales rep engaged in ‘active listening’ to try and understand your wishes and preferences while also carefully studying your home’s current design and aesthetics?
Did the sales rep bring samples of materials and locks?
Does the sales rep provide a detailed breakdown of the total cost to replace your entry door, or do they direct your attention only to the total amount, emphasizing the discount and deadline to take advantage of it?
Does the sales rep focus on “upselling” you on how much more you can save if you add windows, patio doors, etc.?
Although most COVID-related supply chain issues have been resolved, inflation remains a concern for all consumers. However, even though prices have increased, homeowners should maintain their vision and desires for a beautiful home when negotiating a price that fits their budget.
We respect our competitors and recognize that you have many options for home improvements. Still, we urge you to do your due diligence, make informed decisions, and not fall for or get tempted by significant discounts that disguise high-priced products or installations.
In our 104+ years in business, Major Homes has been through recessions, inflations, and other challenges. Our longevity stems from our dedicated team of home improvement professionals, personally trained by the owners, unlike large national brands with multimillion-dollar advertising budgets and a high turnover of sales reps.
Why should you trust us? We would not still be in business and growing if our “word,” how we conduct ourselves, and the quality standards we uphold didn’t meet our customers’ expectations.
Whether you need an honest or second opinion, we are here to help.
